Description
We are seeking a dynamic and creative individual with a proven track record of delivering campaigns, ideally within the cultural sector.
- Develop and deliver a long-term marketing strategy for HMS&G with innovative, integrated marketing campaigns across digital, print, press and advertising, aligning with the seasonal calendar and key priorities.
- Act as brand guardian for the Foundation, ensuring communications are consistent, accessible and of the highest quality.
- Work with the Foundation's PR agency to develop and manage creative PR campaigns enhancing visibility for Henry Moore, HMS&G and the Grants Programme.
- Generate engaging media materials and ensure timely dissemination to relevant outlets, building and sustaining strong relationships with local, national and sector journalists to drive coverage and support messaging.
- Organise and deliver press events, including exhibition previews, photocalls and press trips, managing proactive and reactive media enquiries.
- Manage and supervise on-site non-commercial photography and filming opportunities, ensuring appropriate permissions, credits and captions.
- Manage the Foundation's press image library.
- Contribute to digital and social media strategies, overseeing content for social media for HMS&G and the Grants Programme, including developing opportunities for influencer engagement, partnerships, and cross-promotion with partners and media outlets.
- Work closely with programme teams to understand audience motivations through research, inductions and feedback, applying insights to audience development strategies to ensure campaigns are evidence-based and impactful.
- Collate & monitor visitor figures weekly.
- Manage marketing budget for HMS&G, ensuring maximum value and compliance with financial procedures.
- Serve as primary contact for grant recipients on marketing approvals, working in partnership with Grants Manager to ensure smooth and consistent sign-off for use of Henry Moore Foundation logo.
- Represent the Foundation in collaborative marketing initiatives
- Ensure compliance with GDPR and data management regulations in all marketing activity.
- Educated to degree level or equivalent (E)
- At least two years' experience delivering marketing and communications campaigns (E), ideally within the cultural sector (D)
- Proven experience of building strong relationships with the media and understanding of the current media landscape (E)
- Experience managing budgets, negotiating contracts, and securing best value (D)
- Familiarity with effective review and evaluation processes (E)
- Excellent copywriting skills with strong attention to detail, and the ability to adapt tone and content for different audiences (E)
- Strong communication skills - both written and verbal - with the ability to present ideas clearly and persuasively (E)
- Ability to understand and respond to the motivations of diverse audiences, from academics to general visitors, creating campaigns that resonate (E)
- High level of digital competency, including Microsoft Office, databases, website CMS, social media platforms, and design tools such as Photoshop (D)
Reporting to the Head of Marketing & Enterprise, the post-holder will devise and deliver effective marketing strategies and innovative PR campaigns to grow audiences for Henry Moore Studios & Gardens, its exhibitions and engagement programme regionally, nationally and internationally - including touring shows.
The successful candidate will have a broad knowledge of marketing and communications, with the ability to develop strategies, create compelling content and maximise engagement across a range of platforms. Well-developed communication, negotiation and interpersonal skills are essential, together with a flair to produce engaging content. A good knowledge of the current media landscape is equally important, alongside confidence in using databases, website content management system, customer relationship management and design tools such as Photoshop.
This is a part time position of 28 hours spread across 4 or 5 days.
Further information about the Henry Moore Foundation and our programmes is available at our website: http://www.henry-moore.org
If you have any questions about the position, the Foundation or the recruitment process, you are welcome to contact, HR Manager, Emma Sweetland for an informal discussion on 01279 843333 Ext 225.
Please return your completed application form (no CVs please) to Emma Sweetland at [email protected] by 9.00 am Monday 13 October 2025. Interviews will take place for shortlisted candidates in Perry Green on Tuesday 21 October 2025.
Candidates invited to interview will be asked to give a brief presentation, details of which will be communicated as interviews are arranged.