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Qualitative Research Assistant, The Audience Agency

  •  Remote
  •  Â£20k-25k
  •  Full time
  •  Closes June 2, 2025
  •  Fran Blythe
  •  fran.blythe@theaudienceagency.org
  • #Other

Description

Job Summary

The Audience Agency is seeking a Research Assistant to join the Qualitative Research Team. The Research Assistant will primarily deliver qualitative research, including discussion groups, depth interviews, visitor journey mapping, stakeholder consultation and other in-depth approaches.

Job Description

Our in-house team of researchers are qualitative, quantitative and data analysis specialists, generating meaningful insights with practical applications for our clients. We exploit our unrivalled market data and are experts in action research, user-centred design, depth research and visitor journey mapping.

The Research Team works across the whole organisation, designing, developing, delivering and maintaining the services offered to our clients through our national audience data platforms, standard reports and bespoke research projects, as well as our evidence work.

Our work spans both physical and digital audiences as well as those that actively participate in creative activities. We would also be interested in people with experience of brand research such as brand tracking, semiotics and/or advertising testing.

This is a busy "hands-on" role, working with the team that is primarily responsible for delivery of our qualitative research.

The Research Assistant will primarily deliver qualitative research, including discussion groups, depth interviews, visitor journey mapping, stakeholder consultation and other in-depth approaches. This will help cultural organisations to understand and grow their audiences and also inform sector level developments.

As required, the Research Assistant will support on delivery of wider research, including desk research, quantitive methodologies and https://audienceanswers.org/ - Audience Answers services. Audience Answers is a data sharing programme that enables cultural organisations to share data and understand their audiences in market context.

The post holder will be encouraged and supported to undertake professional development whilst in post and will be trained in the specialist product and platform software.

We are also currently recruiting for a https://theaudienceagency.org/en/quantitative-research-assistant - Quantitative Research Assistant; please apply for the role which best suits your skills, experience, and interests.

Job Requirements

Qualifications, Knowledge and Experience

  • Experience through work or study of:
    • conducting qualitative research
    • analysing related data
  • Good understanding (and ideally some experience) of:
    • research methodologies
    • principles and value of audience/market research
    • applying research in a user, customer or audience context
  • Knowledge of (or ability to learn) specialist software, analysis or reporting packages noted in the job role section.

Job Responsibilities

To provide clients with data-driven insight to help them understand more about their audiences

To support people internally and externally to better use and understand data

To use appropriate tools, software and data sources to meet research objectives

To communicate research findings internally and externally

To co-ordinate research projects to ensure work is kept on track

To maintain high standards of research practice in all our work

To support The Audience Agency to grow and develop

Useful Links

How to Apply

To apply, you will need to send us:
• Notification of the specific role you are interested in, either Qualitative Research Assistant or Quantitative Research Assistant (note the job spec for the second of these is provided separately). You should only apply for one role.
• A written CV.
• A concise explanation of your interest in the role, how you would contribute to The Audience Agency, and giving examples of your experience which meet our needs.
• Include two short examples of projects you have been involved in that best demonstrate why you are the right person for the role.
• Complete the online Equal Opportunities Monitoring form. This will not form part of your assessed application and is to help us improve the inclusivity of our recruitment processes.
Your application will be reviewed on the basis of how well you demonstrate that you meet the person specification and the needs of the role.

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