Description
Worcester Theatres are looking for an experienced marketing professional who thrives on supporting and dynamically leading a marketing team.
Purpose of the role:
- To plan, develop, lead and implement marketing, communications and audience development strategies for Worcester Theatres, the Worcester Rep and visiting company productions to achieve and grow income targets, reach more people and raise the profile of the organisation.
- To build the external reach of our venues, growing our brand both in person, via print and digitally to ensure our events and story are visible to the city, county and beyond.
- To oversee the daily operation of the Worcester Theatre's Marketing department, including the line Management of Marketing Officers and Marketing Assistant.
Essential Experience and skills:
- Marketing and communications experience, ideally within an arts or cultural Environment.
- High standard of creative writing/ proof-reading skills/attention to detail.
- A keen eye for design and ability to respond to the needs of the CEO in terms of design briefs.
- Competent user of all social media platforms including placing sponsored Meta ads.
- A team player with a high standard of communication skills, focused on driving the organisation forward with commitment and dedication.
- A proven track record of delivering measurable results in terms of increasing sales revenues and audience footfall.
- Experience of media and stakeholder communication.
- Experience in the production and distribution of print.
- Demonstrably strong organisational and project management skills.
- Effective management and motivation of people.
- Experience of working with CRM systems, Google Analytics etc.
- Numerate and able to develop and control budgets, analyse sales etc.
- The creation and management of effective marketing campaigns for all shows and projects.
- Take responsibility and overview for the design and print of the season brochure and other marketing material, working with external designers as required.
- Working with the marketing team to develop successful marketing campaigns to support the Worcester Rep and visiting theatre companies' shows
- Take responsibility for managing and ensuring the success of campaigns, monitoring sales, targets and taking action when interventions are required to maximise sales.
- Take responsibility and overview for the design and print of the season brochure and other marketing material, working with external designers as required.
- Develop marketing strategies concentrating on key audience development areas, to ensure new audiences, audience retention and diverse new groups are drawn to our venues.
Find out more details about the role of Marketing Manager in the full job description.