Marketing Manager, Sonia Friedman Productions

Job Description - Marketing Manager

Reporting to: Chief Marketing Officer

The Marketing Manager is responsible for overseeing and delivering marketing, social media and press strategy for Sonia Friedman Productions and designated productions.

The Role:

We are looking for an exceptional individual with flawless marketing skills for the position of Marketing Manager, based at our extremely busy production office in Covent Garden. The ideal candidate will coordinate and deliver the strategy across all elements of marketing, social media and communications for SFP and designated SFP productions; oversee and manage external agencies and freelancers to ensure first-class delivery and collaboration towards shared creative and commercial goals. They will work closely with sales, ticketing and inventory teams to understand and actively contribute to the financial objectives of SFP and its productions. It is essential they foster exceptional relationships with stakeholders, producers, co-producers, key creatives, industry figures and partners; partner with SFP's producing teams and theatre personnel to deliver excellence in audience experience. They must create a distinct brand and identity for each production by driving excellence, innovation and creativity across all public-facing campaigns; collaborate with the CMO to develop SFP's public-facing persona and enhance the company's reputation; and work alongside the Marketing Assistant to strengthen SFP's online and digital presence.

RESPONSIBILITIES:

Coordinate and deliver marketing campaigns for designated productions

• Develop clear objectives for each production ensuring creative and commercial aims are fully understood and communicated to all members of the marketing team and supporting contributors.
• Liaise with external agencies, including marketing, social media and press teams, ensuring all are working in tandem to achieve the same goals of the campaigns.