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Marketing and Website Coordinator, Heatherley School of Fine Art

  •  London
  •  Â£40k-50k (pro rata)
  •  Part time
  •  Closes June 29, 2026
  •  Noreen O'Sullivan
  •  bursar@heatherleys.org
  • #Education
New

Description

Job Summary

The Heatherley School of Fine Art is looking for someone to join their small and friendly team to manage the marketing of the school. The ideal candidate will have recent marketing experience, enjoy working with members of the public and have an interest in the arts. 16 hours per week.

Job Description

Overall responsibility for planning strategy, facilitation and delivery of all online and offline marketing of academic courses.
Liaise with designer to ensure brand implementation, organisation of annual publications, management of online and offline advertising campaigns and regular social media postings.
Plan, manage and write content for the website and the advertising and launch of new courses or projects.
Develop internal and external relationships, networking with key professionals in order to promote the school to a wide range of audiences.
Handle all communications concerned with marketing or promotions, including press enquiries.

The website
Regularly monitor and update website content including pages, blog posts, and courses.
Develop and deliver an SEO (organic search) strategy, potentially in collaboration with external suppliers, to ensure that each page is optimised for search engines and
that the website ranks as high as possible for our relevant keywords.
Develop and deliver a paid digital advertising strategy, potentially in collaboration with external suppliers.

Online advertising
Implement annual online advertising campaigns that are timely, relevant and appropriate.
Deliver newsletter content and write copy.

Events
Initiate and organise opportunities to promote the school to the public, for instance school exhibitions and events such as the public lecture programme.
Manage the marketing and publicising of school exhibitions and events.
Maintain the marketing database. Monitor and update MailChimp contacts list.
Attend school events with attention to PR and networking.

Marketing Materials
Liaise with designer to maintain brand image and visual presence of school.
Working in conjunction with relevant administrative officers to oversee the design, creation and printing of course leaflets, posters, invitations and marketing items (tote bags, aprons, pens).

Social media management and content.

Job Requirements

Essential Experience
Recent experience of marketing, online and offline advertising.
Recent experience in the use of WordPress, WooCommerce and Google analytics.
Experience in IT systems including CMS and Databases.
Recent experience in working with members of the public.

Desirable Experience
Experience of working in the art world or in an educational setting.
Familiarity with MailChimp, Google Ads and Facebook Advertising.

Job Responsibilities

Essential skills
Possess excellent communication skills, be articulate, have good verbal and written english and good numeracy.
Be adaptable and flexible, able to respond, collaborate and work well with others within a small but energetic staff team.
Be able to relate to and support staff and students within the school and to respond to enquiries from students and members of the public with patience and discretion.
Be highly self organised, possess initiative and have excellent time management ability.
Have an awareness of and interest in good design.
Be able to create and manage efficient systems in order to improve the quality and efficiency of marketing for the school.
Be able to work flexible hours on occasion when required, for instance when covering evening events at the school.

16 hours per week. The post-holder must work at least one day on site.

Useful Links

How to Apply

To apply for this role please send:
• A copy of your CV
• A covering letter outlining your interest in the role and how your skills, experience and attributes meet the requirements of the Job Description
and Person Specification.
• Completed Equality and Diversity Monitoring Form

Please make sure your letter and CV are no more than 6 x A4 pages in length.

All appointments are made subject to satisfactory references and proof of Eligibility to work in the UK.

Applications should be addressed to: Noreen O Sullivan, and emailed to [email protected] by 5pm on Monday 29th June 2026

Interviews will take place in person and are expected to take place on the week commencing 6th July 2026.

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