We're looking for an experienced Email Marketing Specialist to help deliver engaging, insight-led campaigns that inspire people to visit our historic sites, discover our collections, support our work and become lifelong advocates for Royal Museums Greenwich. Working as part of our Marketing team, you'll play a key role in planning and delivering targeted email campaigns, developing customer journeys and making the most of our CRM and audience data to grow engagement and revenue. You'll also support the Museum's exciting CRM transformation programme as we continue to develop a more personalised and data-driven approach to customer communications. You'll be comfortable working with CRM systems and email service providers, using audience insight to build targeted campaigns and measure success through data and reporting. You're commercially minded, organised and enjoy balancing creativity with analytical thinking. If you're passionate about email marketing, love using data to improve performance, and enjoy working collaboratively in a creative environment, we'd love to hear from you. As our Email Marketing Specialist, you'll support the delivery of our email marketing programme from planning through to reporting, helping ensure every campaign reaches the right audience with the right message at the right time. You'll develop and optimise customer journeys, create audience segments, test new approaches, and use campaign insights to continually improve performance. You'll work closely with colleagues across Marketing and the wider Museum to deliver campaigns that drive ticket sales, online retail, audience engagement and brand awareness. Alongside campaign delivery, you'll help maintain the integrity of our customer data, support integrations between our CRM and marketing platforms, and contribute to our ongoing digital transformation. Diversity and inclusion are integral to our work at Royal Museums Greenwich, as we are a museum for everyone. We want to foster a spirit of inclusion, collaborative working, innovation, and valuing people as individuals whose lives have been shaped by different experiences. Therefore, we welcome applications from everyone. We actively work with Disability Confident scheme and ask that you let us know if there are any reasonable adjustments you need or things you would like us to know during the interview process, which may include being provided with the interview questions in advance, requiring a step free interview space, that you are eye-contact avoidant, or having the interview questions in a written format or additional time in timed tests, interviews or other assessment activities.Job Summary
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