Working with other Directors and Heads of Department you will develop a tone of voice and communication commensurate with The Auckland Project. Your focus will be on acquisition, retention and development of audiences across the venues, working collaboratively with other colleagues across the organisation. You will also establish working relationships with other regional attractions and tourism bodies to promote Bishop Auckland, County Durham and the North East as a regional, national and international destination. You will champion and embed a strong audience focus throughout TAP. The role will suit someone who identifies with TAP's purpose and who is looking for an exciting opportunity in a new and fast-paced visitor destination. Using data insight to develop audiences and achieve targets, you will conceive and commission research programmes across physical and digital platforms that inform campaigns and achieve KPI's. Strategy Define and deliver a marketing strategy that consistently enhances the efficiency of spend and builds market share of target audiences. Develop strategies to achieve visitor number and revenue targets. Build brand awareness across all markets and ensure the brand message is clear and consistent across all communication Devise, implement and champion the CRM strategy to deliver an exceptional customer experience through CRM Email multimedia. Build on data analysis to define, commission and analyse research programmes across physical and digital platforms that inform product development, service provision and effective campaign planning. Working with the Hearth to build and run campaigns to position TAP's regenerative effort in the community, our partners, funders and more widely. Tactical Direct the marketing mix for TAP's offering, which includes creative development, onsite, outdoor, website, digital, social media, CRM e-marketing, digital marketing promotions, and partnerships. Oversee all marketing and communications activity across TAP's visitor attractions and venues, providing direction and guidance on efficiency of spend for all commercial enterprises including events, retail and catering. Develop retention marketing and engagement through our CRM by adding customer value. Deliver strong ROI within defined budgets, reporting on marketing performance and ROI. Working inhouse or with external agencies where necessary to improve websites and the customer journey Direct the growth of TAP's social media followings through a strategic mix of organic and paid campaigns (e.g., Facebook, Instagram), and oversee targeted advertising in relevant industry publications. How to Apply Closing date: 12 noon on Thursday 27th November 2025Job Summary
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Interested in joining us? Download the application form from our jobs page https://aucklandproject.org/support-us/jobs/ and send your completed form to [email protected]