Description
We are seeking to appoint a dynamic, highly motivated and experienced Digital Marketing Manager to lead the next phase of our digital transformation. A key focus of this role will be the successful delivery and launch of a new RPO website in early 2026.
The Digital Marketing Manager plays a strategic and hands-on role in shaping and delivering the Royal Philharmonic Orchestra's (RPO) digital marketing strategy in line with its wider business plan. With a particular focus on digital advertising, data analytics, and the implementation of the RPO's new website, this role is central to growing audiences, maximising ticket sales, and driving brand awareness across all digital platforms.
The Digital Marketing Manager oversees the RPO's online presence, including its main website, paid and organic social media, and email communications. They lead on the planning, execution and optimisation of all digital campaigns and audience data strategy, as well as supporting the RPO's wider performance, recording and community and education projects. The Digital Marketing Manager manages the Digital Content Creator and works closely with the wider Business Development Department, and enjoys a high level of interaction across all RPO departments as well as with the Orchestra's musicians, guest artists, promoters and venues.
- Prior professional experience in digital marketing within the creative, live performance or cultural sectors.
- Demonstrable, practical experience of running and optimising Meta and Google Ads campaigns, including budget management and reporting
- Strong understanding of digital analytics tools, especially Airtable, Google Analytics 4, Meta Business Suite, and ad performance dashboards.
- Experience of website management, CMS platforms and digital development projects.
- Proficiency in email marketing and CRM systems, including data management and segmentation and automation.
- Excellent written and verbal communication skills, with an ability to converse with a wide range of stakeholders.
- Strong project management skills and experience leading cross-departmental or digital transformation projects (e.g. a new website launch).
- Ability to problem-solve under pressure and to quickly identify solutions
- Lead on the planning, set-up, management and optimisation of paid digital campaigns, with particular focus on Meta Ads (Facebook/Instagram) and Google Ads (Search, Display and YouTube).
- Develop and implement strategies to grow and engage audiences across all paid and organic digital channels to support concert sales and brand objectives.
- Collaborate with the Head of Sales and Marketing to develop and implement the RPO's overall digital marketing strategy, aligned to audience development and income goals.
- Lead on the planning and production of creative digital assets (static, video, copy), in collaboration with the Digital Content Creator and Box Office and Marketing Assistants.
- Keep up to date with current best practices and trends across digital advertising, social media platforms, accessibility and emerging technologies.
- Project manage the delivery of the RPO's new website
Please submit your CV and a letter of application, addressed to Louise Williams, Head of Marketing, via the portal on our website.